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05.22 2017

I Do Culture Corporation's High-profile Debut with Hollywood Epic Animation THE ARK & THE AARDVARK in Cannes Film Festival


On French Time May 21, (May 22, Beijing time), I Do Culture Corporation made its high-profile debut with THE ARK & THE AARDVARK in Cannes International Film Festival. I Do Culture Corporation and its American partners UNIFIED PICTURES, STARZIONE jointly held a press conference to inform media and investment agencies of the progress of the Hollywood epic animation THE ARK & THE AARDVARK.


"Adorable loser with superhuman spirit, aardvark’s Forrest Gump of animal world version", there is no doubt that the film THE ARK & THE AARDVARK will be a classic example of telling an epic story with animation. The film production will be completed within this year, and is expected to be released in summer in 2018, in line with the rest of the world.


Shi Feng, co-founder and president of I Do Culture Corporation, delivered a keynote speech in the press conference of THE ARK & THE AARDVARK at 70th Cannes International Film Festival


Among the same type of films as THE ARK & THE AARDVARK, Zootopia earned 6.84 billion yuan worldwide in 2016, Despicable Me’s global box office was RMB 7.76 billion in 2015, and Kung Fu Panda earned 7.76 billion yuan in 2015... This is the main reason for the audience and media to pay attention to THE ARK & THE AARDVARK from the outset.


Photo of the creative team of THE ARK & THE AARDVARK at the 70th Cannes International Film Festival


From left to right: LABID AZIZ, producer of UNIFIED PICTURES, USA, Ms. Yang Yu’nong, co-founder and executive vice president of I Do Culture Corporation, Shi Feng, co-founder and president of I Do Culture Corporation, BEN RUFFMAN, President and Producer of UNIFIED PICTURES, USA


Director of Kung Fu Panda partners with screenwriter of Mulan

Together to create the classic of ordinary people's counterattack

It is reported that in the story of THE ARK & THE AARDVARK, known as the Forrest Gump of the Animal World Version, only animals in pairs can board the Ark, but "Gilbert" is a single aardvark who also wants to board the Ark to avoid the forthcoming flood. The original story setting attracts everyone.


As for THE ARK & THE AARDVARK’s debut in Cannes, the most eye-catching thing is its powerful production team. This film is directed by John Stevenson who has directed Kung Fu Panda; the screenwriter Philips Raz Bibnik has written screenplay of phenomenal animation film Mulan; the American producer Kurt Raul is a famous producer in Hollywood, and the Chinese producer, Shi Feng, president of I Do Culture Corporation, has had many works selected in internationally renowned festivals’ main competition unit such as Tokyo International Film Festival; the voice actor Myers once starred Whiplash, and THE ARK & THE AARDVARK is his first animation film. If we say that Kung Fu Panda was "a love letter to China", then it is obvious that THE ARK & THE AARDVARK is a love letter to China, with lip print."


Well-known American producer, actress, director Brett Donowho and Shi Feng, Co-founder and President of I Do Culture Corporation, attended the press conference of THE ARK & THE AARDVARK at the 70th Cannes International Film Festival


I Do Culture Corporation aims at animation movie market with overwhelming strategies

Create masterpieces with Hollywood industry standards

THE ARK & THE AARDVARK is Hollywood’s first epic animation masterpiece that is mainly invested by China, which not only confirms that the deep cooperation in Sino-USA film and television industry enters the honeymoon period, but also testifies the outstanding efforts of I Do Culture Corporation to integrate resources of the global film culture industry. In order to make the film a classic, the director and creative team spent four and a half years in creating, which can be described as inventive.


Heng Feng, co-founder and president of I Do Culture Corporation, said: I Do Culture Corporation has long been concerned about the animation film market, with particular attention to creation of high-quality content and production team’s mature production and process control to the work. As the main investment company of THE ARK & THE AARDVARK, we strive to make the story worth watching to the utmost extent while ensuring the quality of THE ARK & THE AARDVARK. From the initial story creation and discussion to text description, and then to storyboard drawing, hand-drawing animation script, dubbing, production, camera, etc., each link is in the charge of professional Hollywood team. All programs are conducted strictly in accordance with the Hollywood standard process, to set off waves in the global market, but also to meet the aesthetic taste of the domestic audience. In addition to a high degree of control of the process and quality, I Do Culture Corporation’s great support with huge investment is rare in the history of Hollywood animation film production, which clearly reflects its determination to create high-quality animation films.


Photo of guests in the press conference of THE ARK & THE AARDVARK at the 70th Cannes International Film Festival


THE ARK & THE AARDVARK may change the Hollywood investment pattern

I Do Culture Corporation focuses on globalization


THE ARK & THE AARDVARK, known as the initial work of I Do Culture Corporation, is also the first Hollywood animation masterpiece in which Chinese enterprise mainly invests and operates. This undoubtedly has far-reaching significance for the development of Sino-US co-production. Prior to this, there have been many Sino-US co-produced films, but Chinese enterprises do not even have the right to speak, let alone main investment. I Do Culture Corporation acts as the main investor of THE ARK & THE AARDVARK, which not only opens the precedent for the industry, but also sets a benchmark for Sino-US co-produced films.


According to analysis of industry insiders, this act has far-reaching impact, which may change the Hollywood investment pattern. I Do Culture Corporation acts as the main investor of THE ARK & THE AARDVARK and participates in the operation, indicating that the outstanding enterprises in our country, represented by I Do Culture Corporation, already have the qualifications to operate Hollywood’s large-scale projects, which is undoubtedly a milestone for Chinese films.


Shi Feng, co-founder and president of I Do Culture Corporation, pointed out that I Do Culture Corporation will conduct in-depth exchanges and cooperation in three dimensions of capital, content and production with top domestic and foreign enterprises in the industry, focus on creating high-quality IP content based on a global perspective, and jointly help to build a new global ecosystem of the industry by "bringing in" and "going out".


From the beginning of 2016, I Do Culture Corporation has focused on the strategy of globalization and has conducted deep strategic cooperation with top American film studios as Beacon Pictures and Sony Pictures to build a global new ecological layout with Hollywood. Since its establishment in 2016, I Do Culture Corporation focuses on R&D, production and investment of film and television, invests and produces high-quality cultural industry projects while purchasing and developing high-quality IP copyright, fully covering film and television, animation, network products, games, agent and other resources. Lengthways, it actively explores new forms of cultural development such as project investment and incubation, film-game linkage and drama-film linkage; horizontally, it integrates platforms such as interactive entertainment, media communication and international cooperation, and actively explores new patterns of cultural development. I Do Culture Corporation will dig deep in the field of film culture industry, cooperate with advantageous resources inside and outside the industry, and create the in-depth full industry chain cooperation with an international perspective.