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06.19 2017

I Do Culture Corporation and Wanda Films jointly Develop the Strategic Landscape of "Big Culture + Big Entertainment"

On June 19, I Do Culture Corporation and Wanda Films signed a strategic cooperation agreement in Shanghai. It was reported that this was the first in-depth partnership of I Do Culture Corporation in full industrial chain in China. Both parties will complement each other's advantages and integrate resources, to jointly establish a strategic landscape of "big culture + grand entertainment" and actively explore a new pattern of cultural development.


I Do Culture Corporation and Wanda Films sign W+ Strategic Agreement



Zeng Maojun, Senior Vice President of Wanda Cultural Group and President of Wanda Film Co., Ltd., Jiang Defu, Senior President Assistant of Wanda Cultural Group and General Manager of Wanda Media Co., Ltd., Shi Feng, Co-Founder and President of I Do Culture Corporation, Yang Yu’nong, Co-Founder and Executive Vice President of I Do Culture Corporation, and many other industry leaders and industry experts attended and witnessed the signing of the agreement.


Strategic Landscape of "Big Culture + Big Entertainment"

As the first partner of I Do Culture Corporation in the full industrial chain in 2017, Wanda Films will make good use of pan-entertainment business such as IP investment, incubation and film-game linkage, to explore and practice in high-quality project production, film interactive promotion, cinema advertising, and cinema interactive media.

Both parties will conduct in-depth cooperation on film projects, jointly develop and participate in the investment of high-quality film projects, and conduct all-round cooperation in film promotion, entertainment marketing and so on. The two giants will unite to dig deep into high-quality IP content, and completely break the "joint IP business cooperation" model in the past.



(From left to right) Shi Feng, co-founder and president of HIERSUN Culture Corporation, Liu Xufeng, chairman of Saints Entertainment Co., Ltd., Jiang Defu, Senior President Assistant of Wanda Cultural Group and General Manager of Wanda Media Co., Ltd., Liu Yanming, president of Beijing Hairun Media Co., Ltd., Jia Jia, chairman of Beijing Transcend Pictures Co., Ltd.


I Do Culture Corporation is developed based on HIERSUN, a leading brand in jewelry industry, with doomed large pattern and vision. In 2016, I Do Culture Corporation began deep strategic cooperation with top American film studios such as Beacon Pictures, Sony Pictures, Marvel, Fox and Paramount Pictures, which focuses on R&D, production and investment of film and television. While purchasing and developing high-quality IP copyright, it also invests and produces high-quality cultural industry projects, fully covering film and television, animation, network products, games, agent and other resources.


Unity of knowing and doing: be a practitioner in cultural industry

After the event, Shi Feng, co-founder and president of I Do Culture Corporation, said in an interview with the media: " I Do Culture Corporation was born in the best era in which many industry predecessors have laid a solid foundation. We are standing on the shoulders of giants and going forward, which require us to be down-to-earth, keep moving and make progress. As a saying goes, “Never forget why you started, and your mission can be accomplished.” I Do Culture Corporation is willing to work with all of you here to be industry practitioners, and move forward steadily in the rapidly-developing film and television industry.


Mr. Shi Feng, Co-Founder and President of I Do Culture Corporation, and Ms. Yang Yu’nong, co-founder and executive vice president of I Do Culture Corporation, attended the "Wanda Film’s Night"


During Shanghai International Film Festival, I Do Culture Corporation also announced its independently developed IP project list, including not only several high-quality projects such as the surreal action comedy film Monkey Man, fantasy film with the same name of online game called the Mythical Realm, magic ancient costume film the Dragon, ancient-costume fantasy film the Legendary Painter, fantasy detective film Nine States-The Son of the DarkTribes & Empires : Lord of Darkness, police and gangster action film Salvation, period gangster film Movie the Art of a Gangster, modern love film Eleven Days Plus One Night, criminal sci-fi urban comedy Retro Detective, and fantasy ancient-costume action film the Heaven Enforcer and love network drama Yes,I Do, but also the Sino-US cooperative animation film the Ark & the Aardvark. These films’ themes cover multiple dimensions like acting, adventure, science fiction and love.


In the future, I Do Culture Corporation will conduct in-depth exchanges and cooperation in three dimensions of capital, content and production with top domestic and international industry enterprises, open up a brand new industry sector integration and industrial ecological chain, and help to build a new ecosystem for globalization of the cultural industry.